We’re Finders. We’re Fixers. We’re Funders, and We’re Supporters.

We identify the real problems in an organization that are slowing your growth. We do real work to fix them. We find you money to fund the growth, and we’ve got your back as positive change happens.


What Makes Us Unique?

One Stop Shop

We deliver all of your small business services under one roof. Don’t train and pay several companies to learn your business. You can work with us and have access to a wide variety of services all in one partner.

Predictable Pricing

Each month we charge a fixed price – giving you predictability in cash flow, more bang for your buck, and the ability to spend your money where it’s needed most.

Awesome Solutions

From strategy, to outsourced human resources, to recruiting, to executive advisory, banking, finance, marketing, sales, technology, M&A, operations and tons of other services and solutions.

All About Success

We’re all about making your business better – increasing revenues, improving customer service, decreasing your time to market and many other areas that drive your business forward.

Employee or Consultant?

Why hire an expensive uncertified HR manager? Fair Winds Strategies can provide you with onsite certified staff and unlimited email and telephone support, all for a low monthly price.

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I'm NOT paying a 25% Fee!

Recruiting used to be expensive, with 15%-30% or higher fees.  We’re turning this approach on its head and providing a low fixed fee price whether you’re hiring an account exec or a CEO – and we’re using an amazing new process to make it happen!
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I don't have time to blog!

Who has time to write blogs?  Content rich blogs are the proven approach to becoming recognized as a leader in your field and attracting new customers.  We’ll write your blogs for you, focused on your industry and business – and rich with all the right keywords.
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A Sampling Of Services…


Starts at $1,995/month

Get expert time in any subject matter – from marketing, to CEO advice, to technology, finance and lots more!

Outsourced HR


Certified professionals so you don’t have to be.  Onsite service, unlimited email, telephone support and more!



Using a next generation approach we find candidates, we screen candidates, we identify finalists, and then you hire the best!

Social Media and Blogs


We’ll tweet, pin, and post across all of the major sites EVERY DAY for you, along with writing several blog posts per week.

Who We Are

We’re former Inc 500 winners.  We’ve bought companies and sold them.  We’ve held numerous CxO positions.  We’ve been on loan committees.  We’ve moved our technology “to the cloud”.  We’ve been small business owners.  We’re here to use our experience to ensure your success.  Tell Me More

What We Do

You focus on your product or service.  We’ll help you with everything else – from HR outsourcing, to finding the right people, to “CEO Therapy”, executive coaching, marketing, finance, compensation planning, selling your business or buying one, technology and more.  Tell Me More

Think With Us

Job Opportunity: Chief Technology Officer / CTO / VP of Engineering

We’re working with an Albany NY based company in the e-commerce affiliate market (Amazon Affiliate, eBay Affiliate, etc.) that had enterprise software and is now offering a SaaS product based on it. They have a decent amount of existing revenue/MRR for this product. The existing VP of Engineering is leaving and they might be looking to replace the entire dev team when this happens. The code has limited scalability and documentation, and the development processes (release planning, release cycles, etc.) are immature. They are looking for a leader that can hit the ground running and build a new development team (2-3 people to start, growing within 6 months, with some external funding to help) very fast. This leader does not need to be an active coder but meeting as many of the the following criteria as possible is important. We understand it’s a big list and we definitely don’t expect anyone to meet all of our requirements. Leadership and Knowledge Working on code is a low priority in this role, but a former coder who has moved into leadership is desired. They need to know what’s easy to develop and what’s complex, and should be able to review code and understand what it’s doing (or not doing). But we want a leader first and a coder second. The ability to assess and implement processes such as components of Agile, continuous development, and testing frameworks and approaches. The ability to put in appropriate processes and tools for managing this team and their code, and to develop appropriate KPI’s to measure progress and cause/effect of the departmental work. The ability to work as a positive part...

Emotional Branding: 4 Critical Questions, and Stupidity

We all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding – to improve how you communicate with your market. If you sell your products or services based on features, functionality or price, you’re an incredible idiot, and ridiculously stupid. So how dd that make you feel? The words “idiot” and  “stupid” are pretty emotional words that evoke a fairly strong feeling in most people. And how do you physically describe that feeling? It’s pretty tough to describe, isn’t it? You’re actually not stupid, and you’re not an idiot. You can definitely be successful selling based on these foundations, and the majority of products and services on the market are sold in this fashion. When you walk into a pharmacy, which medication will you buy? You’ll compare your symptoms to the products on the shelf and then buy the one that best meets your needs. Very factual. Very easy. But what if the packaging said “We’ll get rid of your stuffy nose, and we’ll also put a smile on your face while improving your relationship with your significant other. We make you happy”.  How cool would that be? An over the counter cold medicine that makes you happy! But, in reality, most cold medicine does usually make you happier. It gets rid of nasal congestion, lets you breathe easier, and helps you get a better night’s sleep. Yes, the alcohol in it might act as a mild depressant, but the good effects tend to outweigh the bad (I’m just putting that...

Disruption, Comfort Zones and Dying

Let’s talk about disruption. Newspapers and magazines always felt that when the Internet came around they could continue to survive on print editions. Wrong. Journalism lives, but the printed word on paper continues to decline as more and more periodicals move to an online-only approach. Trickle down? I wouldn’t be buying stock in press, ink and newsprint companies. Local movie rental companies felt that people would still want to go to the store, even when online streaming and movies by mail started out. In April, Washington D.C.’s last video store closed their doors. We’re always going to want to burn our pictures and music to CDs. The recordable media industry is going to grow. How many different MP3 players and cloud photo systems are available now? Nothing can beat going to the local book store to buy the latest hardcover. eBooks now make up 30% of all book sales. The number of independent book stores has halved in the last 20 years, and less than 10% of all books sold are done through the remaining ones.  Barnes & Noble is closing 20 stores a year. The US has the best manufacturing capabilities in the world so there’s no worry about a decline in job availability. Wrong. (Although we are starting to see the return of some jobs to the US due to the rising “cost of doing business” in other countries). Travel agents. Insurance agents. Bank tellers. Taxi drivers. Photo finishers. News stands. In the last 20 years there has been mass disruption of individual jobs and entire industries as people move towards wanting self-service and the creation of...

How do you Reduce Your International Sales Risk to Almost ZERO?

Many a USA based small business has received a request to sell their products to a foreign company. Often they are reluctant to do so because they are afraid of not getting paid. To mitigate the risk they invariably ask the buyer to pay up front. But, with a Letter of Credit you can change the rules. There is a better way. Better than getting paid up front? Well in a sense yes. A buyer paying up front is tying up capital and may purchase less or seek a seller offering payment terms (like Net 30). But you can prevent this by offering to sell your goods and allowing the buyer to supply a letter of credit for the transaction. The way it works is thus: The buyer asks their bank to issue a letter of credit (a commitment to pay on their customer’s behalf) with the seller as beneficiary.  The issuing bank issues the letter of credit electronically to the seller’s bank.  The seller then ships the goods to the customer, and sends a copy of the shipping documents to their bank.  The buyer’s bank forwards the shipping docs (which are legal title to the goods) to the buyer’s bank.  Once received, the buyer’s bank notifies the buyer and makes payment on their behalf to the seller’s bank (electronically or by wire) and delivers the documents to the buyer so they can pick up the goods when they arrive.  Most often, the documents arrive well ahead of the product and the seller has been paid before the goods have been received by the buyer. The banks act as...

It’s Time to STOP

This post is going to be short and simple. One of the most overused quotes on the Internet – maybe in general – is by Albert Einstein. “The definition of insanity is doing the same thing over and over again and expecting different results.” There’s a reason it’s overused. It’s because people still constantly do the same thing and expect different results. Here’s my response. “Duh.” There’s another quote. “Fail fast.” I’m not sure who said it first, so I’ll leave it unattributed. My response? “Bravo” And herein lies the problem. People are resistant to change and are usually afraid to pull the plug on something that’s failing. They’ll keep doing it and they’ll expect it to start working at some point. They’ll pump time and money into it without thinking about how that time and money could be better spent. That leads me to my next quote. “If you can’t measure it, you can’t manage it.” Now, I don’t fully believe in this one. For example, how do you quantify creativity? But it’s right – so right – on many levels. If you can’t quantify something, it’s near impossible to know whether it’s working. So let me create a new quote that, perhaps, brings all of this together. “If you don’t define success, you’ll never know if you have it. The same goes for failure.” When was the last time you took an “outside looking in” view of everything your company does? How about the ways that you do things? Sales, marketing, websites and social media. Customer service, product and service delivery and support. Human resources, management and hiring. Personnel and leadership....

How to Sell Search Engine Optimization (SEO) to your CEO

Wow. My last post about search engine optimization from a CEO’s perspective must have struck a chord. I’ve never had such a wonderful response, so I’m guessing that looking at SEO from a CEO perspective must be of interest. With that in mind, I thought I’d focus this post on how to convince a CEO to invest in search engine optimization. There’s a lot of information here that relates to more than just selling SEO to your upper management. I’d recommend reading through the article to gain insight on tasks you should accomplish no matter what when you are looking to invest in SEO. I did some research on this topic before deciding to write it. There are numerous articles on how to convince your boss to invest in SEO, but very few on how to get the CEO to buy in. The few articles I found had some amusing suggestions on approaches to take: “Everyone else is doing it.” “Search engine marketing is the future of marketing and sales.” “SEO won’t add more work for you.” “Show Graphs, Numbers, Charts & Visuals.” In a small businesses, most decisions to spend more than a few hundred dollars are still floated by the CEO. So it’s important to put together your strategy before you walk through their door. How Does a CEO Think? Let’s talk about the CEO of a business that has 15-100 people. A CEO’s day is generally filled with wall to wall meetings, with some time for e-mail responses, telephone calls and impromptu person to person conversations crammed in between them. The more people at the company, the...
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