FWS Weekly Business Roundup n.3

FWS Weekly Business Roundup n.3

Be Sociable, Share! Tweet It’s the beginning of June and it’s finally warming up here in the great Northeast.  There’s less than a month of school left for the kids.  Summer vacation plans are all the buzz at the virtual watercooler, and everyone is prepping for the great Summer business slowdown as offices become ghost towns and beach resorts is where things are happening. What better time is there to start looking at some of the tools you use, and to leverage some great ideas and inspiration from others to improve your small business.  Welcome to the Fair Winds Strategies Weekly Business Roundup, third edition. Managing Projects and Lists in a small business → I’ve been using Trello for a long, long time.  First of all, it’s free, and it’s a great small business tool.  You create a “board”, and then create multiple “lists” on the board.  You then populate the lists with “cards”.  Each card can contain checklists, group comments, attachments, due dates, people, voting and more.  As cards are updated, members of the board are updated.   Let’s look at a quick example of how I use it.  When we work with clients, we have a 200+ question checklist we go through to assess our client’s business.  How do we add questions to that list, but do it in a team way?  In Trello, we have three lists – general discussion, proposed questions and approved questions.  Everyone adds the questions they like to the proposed questions list and the rest of the group comments and votes on the questions.  The questions with the highest votes then move into the...
FWS Weekly Business Roundup n.2

FWS Weekly Business Roundup n.2

Be Sociable, Share! Tweet Another week, another roundup, another bunch of resources.  If you’re looking for anything in particular, leave a note and we’ll post our favorite answers in the next couple of weeks. Startup Forms → Business templates are great.  They give you a starting point for creating your own documents and can often save thousands of dollars in legal costs.  Even though this site is focused on documents for startups, we find that many small businesses are missing some of these forms.   Sample Pitch Deck → Once again, it’s great to have a starting place when you’re creating a content rich document.  This is a great template that walks you through creating a pitch deck for your company.  Don’t just think seed, angel or venture funding when you look at creating a pitch deck.  They are wonderful for presenting information to banks during the lending process, and parts of them can be used for customer facing presentations too!  SAFE Documents → Convertible notes are so last year.  Simple agreements for future equity (SAFE) are what’s in.  These documents solve some of the tax and balance sheet implications that convertible debt introduces, and they are fully vetted and ready to go!  Twitter Hashtags We’re just getting into social media here so it will be a bit before we start reporting on our own best practices.  In the meantime, here’s how we hashtags to use when we’re tweeting.  This site has all sorts of ways to look at trending or related hashtags. Most popular hashtags → Related hashtags → Website Marketing Grader → Are you doing everything you should be doing for “on page” marketing...
FWS Weekly Business Roundup n.1

FWS Weekly Business Roundup n.1

Be Sociable, Share! Tweet   A few times a week we’ll post links to articles and news that may be of interest to small businesses, leaders and others.  We actually spend quite a bit of time looking for those tidbits you may have missed.  Please share, and comment if you find them useful! According to the Direct Marketing Association, direct mail’s average response rate is 4.4 percent, compared with email’s rate of 0.12 percent.  People just aren’t used to getting mail any longer!  Here are 5 tips for making your next postcard mailing a success. What makes a business anniversary go viral on the web?  A little outside the box thinking goes a long way.  Check out how the Queen Mary 2 showed the world that it’s celebrating it’s 10th anniversary by clicking this link. The Harvard Business Review is always good for study backed findings, and they have a great article about the best leaders being humble leaders.  I love this quote.. “Employees who perceived altruistic behavior from their managers also reported being more innovative”.  Check it out here. An oldy but goody (if an article from January can be considered old) – this is an interesting post about ways to improve your productivity and some tools to help.  I always love playing with new apps and websites.  Check it out here! Let’s get a little technical.  Talking to customers who develop software, I often hear them interchangeably use UI and UX.  UI is “User Interface” and UX is “User Experience”.  They aren’t the same, and they often require two completely different skillsets to get right.  Check out this great article on Busting...
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