FWS Weekly Resource Roundup n.5 – Focus on Free Press

FWS Weekly Resource Roundup n.5 – Focus on Free Press

Be Sociable, Share! Tweet I wrote a blog entry recently – “Shout! Scream! Yell! Your Company Depends On It!” – that focuses on the need to make people aware of your existence if you want them to hear your message.  What better way is there for a small business to get their existence noticed than to gain free press. In today’s weekly roundup, we’re going to focus on tools and ways to find reporters and bloggers and how to make yourself known to them – all in the name of gaining free press for your small business. First, when you’re going after free press, let’s make sure you understand how to approach the reporters and maximize your opportunity to be included as a source.  Also, what are some ways – other than the services below – to get mentioned in the press? Proven Tips for Getting Free Publicity on HARO 25 Ways to Get Press for Your Business How Do You Work With Reporters? With A Little Common Sense and Methodology. 11 alternatives for a news release And how about a tool to help you come up with a great headline for news releases and blog articles?  Check out the Emotional Marketing Value Headline Analyzer.  Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. Now, how about some tools that will help you get free press?  The reporters and bloggers on most of these sites do not focus on a single industry – or even just business.  They run the gamut from breaking news,...
FWS Weekly Business Roundup n.3

FWS Weekly Business Roundup n.3

Be Sociable, Share! Tweet It’s the beginning of June and it’s finally warming up here in the great Northeast.  There’s less than a month of school left for the kids.  Summer vacation plans are all the buzz at the virtual watercooler, and everyone is prepping for the great Summer business slowdown as offices become ghost towns and beach resorts is where things are happening. What better time is there to start looking at some of the tools you use, and to leverage some great ideas and inspiration from others to improve your small business.  Welcome to the Fair Winds Strategies Weekly Business Roundup, third edition. Managing Projects and Lists in a small business → I’ve been using Trello for a long, long time.  First of all, it’s free, and it’s a great small business tool.  You create a “board”, and then create multiple “lists” on the board.  You then populate the lists with “cards”.  Each card can contain checklists, group comments, attachments, due dates, people, voting and more.  As cards are updated, members of the board are updated.   Let’s look at a quick example of how I use it.  When we work with clients, we have a 200+ question checklist we go through to assess our client’s business.  How do we add questions to that list, but do it in a team way?  In Trello, we have three lists – general discussion, proposed questions and approved questions.  Everyone adds the questions they like to the proposed questions list and the rest of the group comments and votes on the questions.  The questions with the highest votes then move into the...
Easy But Powerful Key Performance Indicators To Track (Part One)

Easy But Powerful Key Performance Indicators To Track (Part One)

Be Sociable, Share! TweetI’ve been reading a number of articles on key performance indicators recently and wow – talk about complex measurements!  There are numerous easy to measure key performance indicators that can be measured on a weekly or monthly basis that will tell you a lot about your organization. Why track Key Performance Indicators at all?  As you make changes in your business, or as the world changes around you, you have the opportunity to measure the effect of various influences on parts of your business and do something about it.  If you aren’t going to act on changes in KPIs – don’t bother tracking them. So what KPIs do I recommend tracking?  I have about thirty I’d like to talk about so we’ll break this into a few different articles. Gross Profit Margin (%) – The difference between the dollar volume you sell vs. the cost to produce it.  This does NOT include your overhead expenses (payroll, commissions, rent, taxes, etc.).  You should compare this metric against others in your industry, and if you see it decreasing you either have an issue with how much you are selling, or the cost to produce your products. EBITDA (%) – This is “Earnings Before Interest, Taxes, Depreciation and Amortization”.  In plainer English – it’s your net profit before you do all of the adjustments for taxes and depreciation, etc.  Once again, compare this percentage against others in the industry.  If you start seeing decreases in this but your Gross Profit Margin is staying the same then you may need to look at your sales compensation plans, marketing expenses or...
Contact Us!
  • This field is for validation purposes and should be left unchanged.
×