Shout! Scream! Yell! Your Company Depends On It!

Shout! Scream! Yell! Your Company Depends On It!

Be Sociable, Share! Tweet A friend said to me yesterday, “Your company has strong offerings, but they mean nothing unless people know you exist.” I proffer this same advice to my clients, but it really clicked personally when he repeated these words back to me. “What you offer will never be bought unless people know you exist.” I’ve Heard of Them Politicians don’t get elected because of the fact that they have a great message. They get elected because the public, first, finds out they exist. It’s only then that their message is truly heard and they find their support. The church doesn’t have an opportunity to communicate its beliefs until you know it is out there – and the churches with the strongest voices in your community are usually the ones with the largest membership. There are thousands of companies that make and sell software, but I challenge you to name more than a dozen of them off the top of your head. Why is this so difficult? Because very few have roared “We’re here.” So What’s Your Point? Marketing. Sales is one to one. Marketing is one to many, and creates a funnel for those one to one sales – and, more importantly, the opportunity for you to share your message. In small businesses, marketing – if it even exists in the first place – is an afterthought, usually has a minimal budget and is often one of the first areas to be cut when expenses need to be decreased. On the other hand, most small businesses give little thought to adding “the ultimate salesperson”. You know...
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