Be Sociable, Share! Tweet Wow. My last post about search engine optimization from a CEO’s perspective must have struck a chord. I’ve never had such a wonderful response, so I’m guessing that looking at SEO from a CEO perspective must be of interest. With that in mind, I thought I’d focus this post on how to convince a CEO to invest in search engine optimization. There’s a lot of information here that relates to more than just selling SEO to your upper management. I’d recommend reading through the article to gain insight on tasks you should accomplish no matter what when you are looking to invest in SEO. I did some research on this topic before deciding to write it. There are numerous articles on how to convince your boss to invest in SEO, but very few on how to get the CEO to buy in. The few articles I found had some amusing suggestions on approaches to take: “Everyone else is doing it.” “Search engine marketing is the future of marketing and sales.” “SEO won’t add more work for you.” “Show Graphs, Numbers, Charts & Visuals.” In a small businesses, most decisions to spend more than a few hundred dollars are still floated by the CEO. So it’s important to put together your strategy before you walk through their door. How Does a CEO Think? Let’s talk about the CEO of a business that has 15-100 people. A CEO’s day is generally filled with wall to wall meetings, with some time for e-mail responses, telephone calls and impromptu person to person conversations crammed in between them. The more people...
Be Sociable, Share! Tweet There are a billion articles and blogs on search engine optimization, but most of them target webmasters, digital marketers and technology people. I struggled with whether or not I should write yet another article on SEO – especially since it’s not my specialty – but decided to when I found that most articles explained how to do SEO, and didn’t explain what SEO is, and why a CEO should care. That IS my specialty. There are a lot of terms and parts to SEO today. Each of these has it’s own specific definition, but from a CEO perspective they can all be lumped together. I look at it from a personal computer point of view. A personal computer has a processor, memory, hard drive, graphics engine, keyboard, mouse, screen, etc. – but who cares? All a CEO cares about is that it’s a PC and that it runs the applications he or she needs. SEO is kind of the same. There are a lot of terms thrown about. There’s search engine marketing (SEM), Pay Per Click (PPC), Content Marketing, Link Building, Social Media, Conversion Optimization, Authorship, A/B Testing and more – but they really all are methods and parts of search engine optimization, and they are all focused, eventually, on maximizing what your website does for your company. My First Introduction to Search Engine Optimization (SEO) When I owned my last company I had an awesome marketing manager. A Brit by the name of Gavin Cooper. He’s working at another company in the region now and they are lucky to have him. Anyway, we were a fairly good sized technology company....
Be Sociable, Share! Tweet We’re working with an Albany NY based company in the e-commerce affiliate market (Amazon Affiliate, eBay Affiliate, etc.) that had enterprise software and is now offering a SaaS product based on it. They have a decent amount of existing …Read More »
Be Sociable, Share! TweetWe all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding – …Read More »
Be Sociable, Share! Tweet Let’s talk about disruption. Newspapers and magazines always felt that when the Internet came around they could continue to survive on print editions. Wrong. Journalism lives, but the printed word on paper continues to decline as …Read More »
Be Sociable, Share! Tweet Many a USA based small business has received a request to sell their products to a foreign company. Often they are reluctant to do so because they are afraid of not getting paid. To mitigate the …Read More »
Be Sociable, Share! Tweet This post is going to be short and simple. One of the most overused quotes on the Internet – maybe in general – is by Albert Einstein. “The definition of insanity is doing the same thing …Read More »