by Chris Labatt-Simon | Nov 10, 2014 | Branding, Business, Emotion, Marketing, Strategy
We all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding –...
by Chris Labatt-Simon | Sep 11, 2014 | Business, Innovation, Leadership, Strategy
Let’s talk about disruption. Newspapers and magazines always felt that when the Internet came around they could continue to survive on print editions. Wrong. Journalism lives, but the printed word on paper continues to decline as more and more periodicals move...
by Wesley John | Aug 11, 2014 | Banking, Business, Finance, Risk
Many a USA based small business has received a request to sell their products to a foreign company. Often they are reluctant to do so because they are afraid of not getting paid. To mitigate the risk they invariably ask the buyer to pay up front. But, with a Letter of...
by Chris Labatt-Simon | Jul 24, 2014 | Business, Employees, Innovation, Leadership, Metrics, Risk, Strategy
This post is going to be short and simple. One of the most overused quotes on the Internet – maybe in general – is by Albert Einstein. “The definition of insanity is doing the same thing over and over again and expecting different results.”...
by Chris Labatt-Simon | Jul 16, 2014 | Business, Marketing, Sales, Social Media, Strategy, Website
Wow. My last post about search engine optimization from a CEO’s perspective must have struck a chord. I’ve never had such a wonderful response, so I’m guessing that looking at SEO from a CEO perspective must be of interest. With that in mind, I...
by Wesley John | Jul 14, 2014 | Banking, Business, Finance, Risk
As a banker, a great many of the loans I do are for those looking to purchase real estate – their own office building, warehouse or industrial facility for example. The most common question is whether they can afford it, not whether it makes good financial sense...
