by Chris Labatt-Simon | Nov 10, 2014 | Branding, Business, Emotion, Marketing, Strategy
We all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding –...
by Chris Labatt-Simon | Jul 16, 2014 | Business, Marketing, Sales, Social Media, Strategy, Website
Wow. My last post about search engine optimization from a CEO’s perspective must have struck a chord. I’ve never had such a wonderful response, so I’m guessing that looking at SEO from a CEO perspective must be of interest. With that in mind, I...
by Chris Labatt-Simon | Jul 10, 2014 | Branding, Business, Marketing, Sales, Social Media, Strategy, Website
There are a billion articles and blogs on search engine optimization, but most of them target webmasters, digital marketers and technology people. I struggled with whether or not I should write yet another article on SEO – especially since it’s not my...
by Chris Labatt-Simon | Jun 24, 2014 | Branding, Business, Marketing, Startup, Strategy
Company messages are critical. What should you be thinking when creating yours?
by Chris Labatt-Simon | Jun 18, 2014 | Branding, Business, Marketing, Press, Tools, Uncategorized
I wrote a blog entry recently – “Shout! Scream! Yell! Your Company Depends On It!” – that focuses on the need to make people aware of your existence if you want them to hear your message. What better way is there for a small business to get...
by Chris Labatt-Simon | Jun 13, 2014 | Branding, Business, Marketing, Sales
A friend said to me yesterday, “Your company has strong offerings, but they mean nothing unless people know you exist.” I proffer this same advice to my clients, but it really clicked personally when he repeated these words back to me. “What you...
