by Chris Labatt-Simon | Jul 16, 2014 | Business, Marketing, Sales, Social Media, Strategy, Website
Wow. My last post about search engine optimization from a CEO’s perspective must have struck a chord. I’ve never had such a wonderful response, so I’m guessing that looking at SEO from a CEO perspective must be of interest. With that in mind, I...
by Chris Labatt-Simon | Jul 10, 2014 | Branding, Business, Marketing, Sales, Social Media, Strategy, Website
There are a billion articles and blogs on search engine optimization, but most of them target webmasters, digital marketers and technology people. I struggled with whether or not I should write yet another article on SEO – especially since it’s not my...
by Chris Labatt-Simon | Jun 13, 2014 | Branding, Business, Marketing, Sales
A friend said to me yesterday, “Your company has strong offerings, but they mean nothing unless people know you exist.” I proffer this same advice to my clients, but it really clicked personally when he repeated these words back to me. “What you...
by Chris Labatt-Simon | May 30, 2014 | Employees, Interviewing, Sales, Uncategorized
Last week I posted about 20 questions to “see” during a sales interview. This week, let’s get a bit more absolute and talk about questions you can really ask. When you talk to an account exec it’s great to understand what makes them tick....
by Chris Labatt-Simon | May 20, 2014 | Employees, Interviewing, Sales
Hiring an account executive is tough. Really tough. Can they prospect? Can they build a relationship? Can they close? Interviewing an account exec allows them to do to YOU what they do best – sell. It’s very easy to fall into the trap of liking the guy...
by Chris Labatt-Simon | Oct 2, 2013 | Business, Finance, Metrics, Sales, Tools
I’ve been reading a number of articles on key performance indicators recently and wow – talk about complex measurements! There are numerous easy to measure key performance indicators that can be measured on a weekly or monthly basis that will tell you a...
