Fair Winds Strategies Mid-Week Roundup


A few times a week we’ll post links to articles and news that may be of interest to small businesses, leaders and others.  We actually spend quite a bit of time looking for those tidbits you may have missed.  Please share, and comment if you find them useful!

According to the Direct Marketing Association, direct mail’s average response rate is 4.4 percent, compared with email’s rate of 0.12 percent.  People just aren’t used to getting mail any longer!  Here are 5 tips for making your next postcard mailing a success.

What makes a business anniversary go viral on the web?  A little outside the box thinking goes a long way.  Check out how the Queen Mary 2 showed the world that it’s celebrating it’s 10th anniversary by clicking this link.

The Harvard Business Review is always good for study backed findings, and they have a great article about the best leaders being humble leaders.  I love this quote.. “Employees who perceived altruistic behavior from their managers also reported being more innovative”.  Check it out here.

An oldy but goody (if an article from January can be considered old) – this is an interesting post about ways to improve your productivity and some tools to help.  I always love playing with new apps and websites.  Check it out here!

Let’s get a little technical.  Talking to customers who develop software, I often hear them interchangeably use UI and UX.  UI is “User Interface” and UX is “User Experience”.  They aren’t the same, and they often require two completely different skillsets to get right.  Check out this great article on Busting the UI=UX myth.

And a little shameless self promotion, but I really did like this approach to help with selecting the right account exec.  Check out some tips we have on how to assess the behavior of an account exec prospect as opposed to just asking them questions.

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Chris is Managing Partner of Fair Winds Strategies. Prior to this he was the Chief Innovation Officer at Internet Marketing Ninjas where he managed M&A activity, legal work, and also focused on the use of technology and other solutions to lead innovation and growth. Before IMN, Chris led the sale of his $10mil information technology company, twice an Inc500 fastest growing company in the US, to an investment banking firm in NYC. He has a strong passion for sailing, and had the opportunity to spend two years travelling from Lake Champlain to the southern Bahamas and back with his family.
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