Easy But Powerful Key Performance Indicators To Track (Part Two)
In the last post we talked about general KPIs. In this post I’d like to focus on sales based KPIs. For most organizations, sales is the lifeblood of the company. If you don’t have sales, you don’t have revenue. There are a number of simple Key...Recent Posts
Job Opportunity: Chief Technology Officer / CTO / VP of Engineering
We’re working with an Albany NY based company in the e-commerce affiliate market (Amazon Affiliate, eBay Affiliate, etc.) that had enterprise software and is now offering a SaaS product based on it. They have a decent amount of existing revenue/MRR for this product. …Read More »
Emotional Branding: 4 Critical Questions, and Stupidity
We all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding – to improve how …Read More »
Disruption, Comfort Zones and Dying
Let’s talk about disruption. Newspapers and magazines always felt that when the Internet came around they could continue to survive on print editions. Wrong. Journalism lives, but the printed word on paper continues to decline as more and more periodicals …Read More »
How do you Reduce Your International Sales Risk to Almost ZERO?
Many a USA based small business has received a request to sell their products to a foreign company. Often they are reluctant to do so because they are afraid of not getting paid. To mitigate the risk they invariably ask …Read More »
It’s Time to STOP
This post is going to be short and simple. One of the most overused quotes on the Internet – maybe in general – is by Albert Einstein. “The definition of insanity is doing the same thing over and over again …Read More »